March 30, 2008

Focus People!

By Jason in Advice | 6 comments

It’s funny… not too long ago I was a sponge trying to learn as much as I can about this business before I actually took action and did anything. Now that I have several successful products under my belt people actually now come to me for advice.

One of the disturbing trends im seeing among people who are just starting out, newbie’s as some may call them, is a lack of focus. There’s this one guy, Mike I’ll call him, who told me he has 3 products launching next month. I didn’t want to pass judgment, so I checked out each and every one of these products and they were all basically sub-par. Poor products, poor sales pages, and a poor marketing plan.

My advice is to think 2 or 3 products ahead but to work on only 1 at a time and DO NOT move on until you have completed that product 100% and have conducted a successful launch of that product. By successful I mean at least a $100,000 launch. Then and only then should you work on your next product.

This is not just my advice but the advice I received from one of the most successful names in this business. Having laser targeted focus is very important and will make a huge difference in your bottom line.

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6 Comment(s)

  1. John Tan | Apr 4, 2008 | Reply

    Hi James,

    I totally agree with what you say. I have been there handling so many project at a time. Now I know that It is better to have one great product launch then 3 unsuccessful launch.

    Thanks for the reminder!

    John Tan

  2. Ray Johnson | Apr 7, 2008 | Reply

    Hi JJ,

    Totally right - lack of focus means running round like a headless chicken.

    I have many NEW sites, and based on this “top marketers advice” :) I am only gonna roll out one at a time, making SURE every aspect of the site is right prior to launching.

    E.G.

    Is the copy good?
    Is the affiliate programme setup?
    Do I have a list of targeted and AGREED JV’s?
    Have I set up my JV follow up correctly?
    Has the site been setup to go viral?

    YADA YADA YADA….

    Keep the great stuff coming J.

    All the best…

    Ray

  3. Mike | Apr 14, 2008 | Reply

    HI Jason,

    I was reading an article you wrote in one of your blogs where you said, “My advice is to think 2 or 3 products ahead but to work on only 1 at a time and DO NOT move on until you have completed that product 100% and have conducted a successful launch of that product. By successful I mean at least a $100,000 launch. Then and only then should you work on your next product.”

    Does the $100,000 refer to a net or gross profit or a yearly estimate or some other form of measurement?

    Thanks for your time!

    Mike Cowles
    www.chicagowebdesign.net

  4. Jason | Apr 14, 2008 | Reply

    Mike,
    $100,000 is just a general guideline I use, and im talking about gross. Thanks for reading.. you can always set your goals higher you know :-)

  5. Ami | Affiliate Marketing Guide For Newbies | Apr 16, 2008 | Reply

    otally agree with you. It’s the jack of all trades master of none syndrome again

    Problem is affiliate marketing newbies have so much ’stuff’ coming at them from left, right and centre and they are trying to grab them all that they are left with nothing.

    What you say about focussing on one product at a time applies to all aspects of affiliate marketing. One nees to focus on one thing, master it before running after another.

  6. John Antaya | Apr 17, 2008 | Reply

    Thanks for the focus review. If anything, that seems to be my biggest problem. I am starting to focus myself again but find it a slow start.

    Thanks Again

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