Speed PPC Review

I’ve wasted countless months of my life tediously putting together PPC campaigns.

Mostly manual, mind-numbing work using humongous Excel spreadsheets. The best shortcuts I could come up with were writing formulas to mix keywords and eke out the long tail phrases (I thought I was being pretty clever) and keeping my campaigns a manageable size.

It’s painful stuff and if it hadn’t been so necessary, I’d definitely have been off doing something else more interesting (like watching paint dry). It wasn’t just the making of those campaigns either, it was the subsequent editing and optimizing that ate away precious time as well. Changing an existing campaign structure can even take more time.

If I’d had a tool like SpeedPPC back then, I could have accomplished far better results in a few measly minutes.

Actually, I’m glad I didn’t have SpeedPPC - I would have been out of a job!

How SpeedPPC happened

SpeedPPC was the brainchild of Jay Stockwell who had also spent countless months of his life and thought “there’s got to be a better way”.

Well, as a result of his pioneering efforts he did find that better way, and also managed to make it easier, more profitable and much much quicker. SpeedPPC was born.

Exactly What is SpeedPPC

Simply put, SpeedPPC is a very smart Campaign Building software tool. The software (or software suite for SpeedPPC Affiliate Pro) builds your PPC campaigns for you in a much better way than you could do it yourself.

What SpeedPPC does for you

SpeedPPC gives you the power to automate PPC campaigns targeted to the extreme. Some of the campaigns you can create using SpeedPPC, you’d be insane to attempt yourself.

There’s a catalogue of benefits and features (too many to list here) so I’ve listed the main advantages below:
• It maximizes your PPC campaign’s effectiveness with perfect campaign structure
• Cuts your PPC marketing cost with lower minimum bid prices due to “Great” Quality Score
• Get more traffic at a cheaper rate by using the keyword mixing feature to compile long tail search terms
• Boosts Quality Score with strong relationships between all campaign components
• Go really granular and create totally unique ad groups, ads, URLs and landing pages for every keyword
• Work with huge campaigns and keyword lists easily with SpeedPPC’s own dynamic insertion method (which also gives you more control than the DKI method in search engines)
• Increase your landing page conversions dramatically by generating dynamic landing pages for each keyword
• Be more creative with your ad copy using the Standard or Advanced Ad Builder to create unlimited, unique ads per keyword or ad group
• Save time by storing your favorite keyword libraries to mix and match in other campaigns
• Reduce the time it takes to edit existing campaigns in SpeedPPC’s project management interface - you can even work on multiple campaigns at once
• No fuss exporting of campaigns to Excel or CSV ready for upload into search engines
• Less frustration with tracking. SpeedPPC campaigns are super-easy to track performance right down to keyword level in your web analytics application
• My personal favorite - more time to find more avenues to make money!
You can cover all your bases by rolling out all of the above in 12+ search engines, including Google AdWords, Yahoo! Search Marketing and MSN adCenter. If a search engine’s not on the list, you can customize output templates to match a specific format. So you can conquer any search engine with an “Import” function.

Oh and did I mention all of this happens in a few minutes, even with thousands of search terms?

The biggest advantage with SpeedPPC could either be the money you make or the time you save - take your pick.

Why it’s different

SpeedPPC is not a tool that just mashes data together and outputs it in the form of a campaign.

Some very savvy methodology has been built into the process to create campaigns with the perfect anatomy to satisfy search engines’ tough guidelines and Quality Score principles. (And yes, it is fully compliant and “legal” with all the search engines).

The unique dynamic insertion system creates air-tight relevancy between each element of your campaign. SpeedPPC campaigns are highly relevant in the eyes of search engines, improving your Quality Score and lowering your bid costs.

Targeting your campaigns specifically to user searches by reflecting their search terminology also helps you in the conversions department.

SpeedPPC Strengths

In addition to all the features and benefits, one of the real “pros” is how easy it is to get started with SpeedPPC. Apart from a very user-friendly interface, there’s also plenty of training videos and comprehensive User Guides to launch your SpeedPPC career.

Along with monthly training, a members forum and fantastic product support, SpeedPPC is around to stay and it will only get better and better.

SpeedPPC Weaknesses

Being a PPC campaign builder, you do need to have at least basic knowledge of PPC marketing to use SpeedPPC for best effect.

SpeedPPC in the hands of PPC newbs can be putting the cart before the horse. My suggestion would be to get a good grip on how PPC marketing works and the basics of campaign creation.
Once you’re familiar with search marketing environments you’ll get the most out of the software.

SpeedPPC vs SpeedPPC Affiliate Pro

You have the flexibility of two different packages to suit your business. SpeedPPC is priced at $397 and you get the SpeedPPC Campaign Builder and extras such as expansion lists and simple landing page templates.

SpeedPPC Affiliate Pro is geared more towards affiliate marketers and only sets you back another $100. As well as the SpeedPPC Campaign Builder, you also get the Affiliate Datafeed Software, 15 professional landing page templates and almost 400 expansion lists.

The Affiliate Datafeed Software is used to convert your merchant datafeed files into dynamic landing pages. Teamed up with SpeedPPC, you can roll out high quality campaigns that direct traffic to those targeted landing pages. Your Quality Score is boosted with a strong relevancy chain from keyword to ad to landing page.

Included in the price of both packages is 12 months of help desk support, upgrades and new versions, regular monthly training and access to the Members forum and blog.

Summary

SpeedPPC is all about carving out and holding a competitive advantage in any market.

If you can tick off any of this list:
• Profits are hard to come by
• Ad click through rates are low
• Landing pages aren’t converting
• Minimum bid costs are too high
• Quality Score is poor
• Tracking keyword performance is a challenge
• You spend way too much time on PPC marketing
then SpeedPPC is a tool you’ll wonder how you did without.

It eliminates all the tedious work from the campaign creation process and the result is more powerful and effective than you could achieve by hand.

Regardless of volume, within a few minutes you can launch highly targeted campaigns that result in increased Quality Scores, lower bid costs and better ROI.

For the price of $397 for SpeedPPC and $497 for SpeedPPC Affiliate Pro, you’ll find the time savings alone more than pay for the product. The additional profits you make from marketing more superior campaigns can be used to fuel further advertising of more products!

See it in action

You can get a good idea of how SpeedPPC works in this demo video.

http://www.uncutmarketing.com/Recommends/speed-ppc